Post by hasina789956 on Oct 28, 2024 8:12:36 GMT
Google, with three billion searches a day, is the leader of search engines. A fact that is compelling enough to bet on the tool that allows you to manage the advertising of any type of company, large or small. This fact translates into the infinite possibilities that the platform offers to reach a very wide audience through advertising campaigns. Precisely this profitable reach is one of the main reasons to invest in Google Ads.
The main reason for investing in bulk email campaigns Google Ads is because we know that users who use Google are very close to conversion : they are learning about the product or service. It is easy for them to end up buying since it is the service or product that interests them!
Two decades ago, in 2000, the Silicon Valley giant launched Google Adwords, an advertising management tool. Thus, it went from being a search engine to becoming the leading platform for online advertising campaigns. It started with text-based ads and since then it has not stopped evolving and launching new ways of running campaigns. In fact, in 2018, with the intention of recovering part of the profits from digital advertising that Facebook Ads was stealing from it, it introduced different and new advertising formats under the name Google Ads.
Advantages of investing in Google Ads
Great reach potential
No other search engine matches Google's reach, making Google Ads the leader in digital advertising thanks to its huge audience . Investing in Google Ads gives you the possibility of reaching more people due to the number of alternatives it has. We can have ads in many formats: video, graphic ads, etc. and they are part of the great advertising ecosystem that the search engine has for those who decide to take advantage of it. We must consider the money paid for advertising as an investment that, in the long run, will bring benefits. In Google Ads we have the possibility of creating ads in many sections such as Search, or Display, on YouTube, in your own Gmail email or also in the application repository: Google Play Store.
Visibility and generating immediate traffic
When we talk about search engine positioning strategies, both SEO and SEM strategies are essential. The difference is that with SEO we will start to see results after a certain amount of time, a lot of patience and many hours invested. While, on the other hand, if we invest in Google Ads campaigns (more so if we have just started a business) it will guarantee immediate results . With this formula, our brand will have an online presence and we will generate abundant, constant and qualified traffic to our website, almost instantly.
Open budget
It is not the cheapest method of digital advertising, but it is also true that you decide the budget you want to allocate to your promotions . And the possibility of changing the budget at any time. CPC campaigns are very popular and effective, the price is set by bids and, in addition, Google does not take into account the money that advertisers invest, but rather focuses on the quality of the ad itself.
